California’s commitment to destination stewardship

Destination stewardship is critically important to ensure California’s tourism economy remains an economic engine for all Californians. The tourism industry’s long-term viability depends on its ability to protect, preserve and promote the traveler experience.

To ensure the ongoing vibrancy of California’s travel and tourism industry, Visit California is committed to providing guidance to support effective destination stewardship practices across the Golden State.

• Access the Regional Strategic Tourism Plans, Statewide Opportunities report, Sustainable & Regenerative Tourism Guidebook, Resilience and Sustainability Scorecards and California Tourism Resilience and Sustainability Dashboard to build a prosperous and resilient future for California’s travel industry
• View and share best practices for media, influencers and travel trade
• Deploy the California Responsible Travel Code and toolkit to encourage visitors to explore the state with care and respect for the environment, local communities and fellow travelers
• Explore the Visit Native California platform for inspiration on how to showcase your destination’s Native American communities and the ways visitors can engage with their history and dynamic modern presence